THE CARRY ON CAN

A Dr Pepper craving is a powerful thing. But most airports and airline drink carts don't even carry Dr Pepper.

Introducing the 3.4 oz Carry On Can.

SKYMALL
We would launch the Carry On Can exclusively through SkyMall.com for the first week.

3.4.com
Later, Dr Pepper fans could purchase their very own Carry On Cans at our micro can-sized microsite: 3.4.com.

PREROLL
Naturally, a 3.4 oz can calls for a 3.4 second preroll ad.

DR PEPPER TRAVEL KIT
Look for the Travel Kit, complete with reusable quart-sized bag and Dr Pepper-flavored toothpaste, in a tiny shampoo aisle near you.

Spec campaign made with Curtis Petraglia, Ryan Lehr, and Trevor Kuhn.