How do you honor the final 4-team College Football Playoff? With a Texas-sized national championship ring in the shape of NRG Stadium.
Thousands of fans had a chance to try on the Big Ring in the days leading up to the National Championship game.
And the Big Ring showed up on local Houston news, First Take, and College GameDay before taking the National Championship stage.
Featured in AdAge, Sports Business Journal, and BizBash.
Creative: Jon Hirsch // Scott Horlbeck
CD: Andrew Kong // Chris Kim
ECD: Molly Jamison
Agency: Arts & Letters Creative Co.