Football players, coaches, and fans spend all summer getting ready for the season ahead. Finally, your meats can too.

Introducing ESPN Preseasoning: the only marinade made for football.

How do you make a marinade made for football? With a few rounds of recipe development and a little bit of shallots, lime, sweet soy sauce, lemongrass, galangal, and a TRI-BLADE AGITATOR.

Many galangal gallons later, fans at the 2024 NFL Draft competed for their very own bottle of Preseasoning.

Fans ate it up. And so did Chicago’s local morning news.

Creative: Brendan Howard // Sam Christian
CD: Andrew Kong // Chris Kim
ECD: Molly Jamison
Photographer: Ethan Hickerson
Agency: Arts & Letters Creative Co.