For eons, mankind has been eating fried chicken the same way. But Taco Bell’s new Naked Chicken Chalupa is shaking up the chicken establishment by turning fried chicken into a taco shell.
Naturally, The Council for Eating Fried Chicken the Same Way You Always Have (T.C.F.E.F.C.T.S.W.Y.A.H.) wasn’t too happy out about this.
So we helped them warn the world about this menace by creating a helpful pamphlet for concerned parents:
Effie, Bronze 2018
Art Director: Curtis Petraglia
Copywriter: Andrew Kong
CD: Ken Slater // Rich Ford
ECD: Brett Craig
Agency: Deutsch