HOT DOG BITES PIZZA
Curtis and I had the privilege to work on Pizza Hut's Hot Dog Bites Pizza. It's a pizza with 28 Hot Dog Bites baked into the crust.
It's the pizza we all deserve.
TV
And that pizza deserves a song. Also, the voice of Rob Corddry.
TEASERS GONNA TEASE
Before the pizza launched, we made a few teasers to spread the good word.
From mustard packets to napkins to employee shirts, people knew something big was coming on June 21st.
RADIO
Pizza and hot dogs together seems weird at first. This guy was a little resistant.
MUSTARD THOUGHTS
We invited people to tweet their thoughts about the pizza using #HotDogPizza. Then we had an artist make 'em with mustard.
HOT DOG + PIZZA GIFS
Pizza Hut spent an entire day promoting #HotDogPizza on Twitter. We wrote a bunch of tweets and made some tasty GIFs for them.
THE RESPONSE
People couldn't stop talking about the pizza. Or eating it. In just three weeks, every Pizza Hut in the country was sold out.
Art Director: Curtis Petraglia
Copywriter: Andrew Kong
ECD: Paul Keister
ECD: Tom Adams
Agency: Deutsch LA