CRAVERIDER

When you're hanging out with friends and craving a Dr Pepper, sometimes you need a hero to come save you.

And sometimes, that hero has a theme song. And a jet ski. Oh, and also a wave of Dr Pepper.

RADIO

SNAPCHAT
To be one with CraveRider, you gotta become CraveRider. We worked with Snapchat to build a lens that does just that.

Users (and my dog) could trigger the lens by opening their mouths, causing the theme song to play and the Dr Pepper wave to splash.

THE MAKING OF CRAVERIDER
How do you put a guy on a wave of Dr Pepper? Lots and lots of CG.

D&AD Wood Pencil, Film Craft
Radio Mercury Awards Finalist, Radio Campaign
Creativity, Editor’s Pick
Featured in AdAge and Adweek.

Art Director: Curtis Petraglia
Copywriter: Andrew Kong
CD: Ryan Lehr // Erick Mangali
ECD: Brett Craig
CCO: Jason Bagley
Agency: Deutsch
Director: Ulf Johansson