BIG FAN COMBINE
Are you fan enough to make it in Fansville, America’s favorite Dr Pepper and college football-loving town that’s also a Dr Pepper campaign?
There’s only one way to find out: the Big Fan Combine.
At the Big Fan Combine, college football fans learned about the history of Fansville, scored some Dr Pepper, and tested their fandom in combine-style challenges ranging from Giant Burger Flipping (with sliders for the kiddos) to the Highest High Five to a Dance Cam Dance-Off. 💃🏽🕺🏻
Five conference championships, one National Championship, and 75,000 bottles of Dr Pepper later, the event was a hit. Fans stopped by our Fansville space for an average of 20 minutes.
LET THERE BE SWAG
On top of copious amounts of fan fuel/Dr Pepper, visitors also received a few souvenirs and photo ops from their time in Fansville.
ACD: Andrew Kong // Curtis Petraglia
Art Director: Andrew Forrest
Copywriter: Jesse Harter
ECD: Ryan Lehr
Agency: Deutsch LA